PIPGURU
The PIP Whisperer

Your PIP just landed...
and your owner wants a number.

Every PIP has a price. Know yours first.

PIPGURU gives hotel owners, managers and franchise consultants defensible renovation cost estimates across 66+ brands in minutes, not weeks. Choose a quick Gut Check or a line-by-line Deep Dive.

No credit card required · First estimate free

<5min
From hotel name to full cost estimate
66+
Brands auto-classified across 8 flag families
$15k
Max PIP consultant fee replaced — often in one use
200+
Cost guide line items with 2025 data

The old way of answering that question is broken.

$10k

Consultant fee, per engagement

A proper preliminary PIP budget costs $5,000–$15,000 — before you know if the deal even pencils.

3wks

Average turnaround time

Two to three weeks to get a number back. Your acquisition call is on Friday.

±20%

Variance, even from consultants

Preliminary estimates are ranges. You're paying five figures for a range you could have today.

2025

Tariffs changed everything

Import tariffs on FF&E add 5–10% to project costs. Last year's number is already wrong.

// two ways to estimate

The right depth for every situation.

Whether you need a ballpark before a call or a line-by-line budget for ownership review, PIPGURU has you covered.

Gut Check

Gut Check

The fast ballpark. Get a credible total project cost range in under two minutes — before you're in the room.

Under 2 minutes
  • Enter brand, room count, and location — that's it
  • Total project cost range (low / avg / high)
  • Per-key breakdown included
  • 2025 tariff and market adjustments baked in
  • Shareable PDF snapshot for ownership conversations
Run a Gut Check →
Deep Dive

Deep Dive

The full picture. A line-item estimate across every PIP category — built to hand to owners, lenders, and brand reps.

Under 5 minutes
  • Every PIP section: guestrooms, lobby, exterior, F&B, fitness, meetings
  • Toggle soft goods vs. full renovation per section
  • Actual square footage inputs (or prototype defaults)
  • Override any line item with your own cost data
  • Adjustable markup, freight, tariff, fees & contingency
  • Branded PDF export — ready for ownership review
Start a Deep Dive →
// how it works

Four steps to a defensible estimate.

Whether you run a Gut Check or a Deep Dive, the workflow is the same — just how deep you go is up to you.

Step 01

Enter property details

Type your hotel name, select your brand from 66+ options — the correct cost tier auto-populates based on brand and location.

~30 seconds
Step 02

Set your room count

Enter the number of keys. PIPGURU calculates prototype-based area assumptions for all public spaces automatically.

~15 seconds
Step 03

Select overall scope

Choose soft goods, full renovation, or a mix. Your total range appears instantly — no waiting, no spreadsheets.

~30 seconds
Step 04

Get your number

Review your low/avg/high range and per-key cost. Save and share as a PDF before your next call.

Instant
// sample output

This is what you get.

A real estimate — line items, ranges, per-key cost, and a total — built in minutes and ready to hand to an owner or lender.

  • Low / average / high ranges on every line item
  • Per-key and total project cost breakdown
  • 2025 data — tariff and freight adjustments included
  • Exportable PDF — your branding, not ours
Try it on your next property →
My Hotel PIP
Anytown, USA
Deep Dive
Keys
120
Tier
Select Service
Market
High Labor
Scope
Soft Goods + Full
Guestrooms — Soft Goods$1.16M – $1.59M
Public Space — Full Renovation$485K – $720K
Exterior — Soft Goods$210K – $340K
Fitness Center$95K – $145K
Prof. Fees, Freight & Contingency$320K – $490K
Total Project Range$2.27M – $3.29M
$18,900 – $27,400 per key
// features

Built for how the industry actually works.

66+ Brand Auto-Classification

Select any brand — Fairfield, Hampton, DoubleTree, Crowne Plaza — and the correct cost tier applies automatically across all 8 flag families.

All Plans

Gut Check Mode

Need a number in 90 seconds? Enter brand, keys, and location and get a credible ballpark range before your next owner call.

All Plans

Deep Dive Line-Item Detail

Toggle each PIP section, enter actual square footages, override any cost line, and build a budget precise enough for ownership and lender review.

All Plans

Actual SF Inputs

Enter your property's real lobby, restaurant, and meeting room square footages — or use prototype defaults that are always shown clearly.

All Plans

Fully Adjustable Cost Factors

Customize contractor markup, freight, tariff allowance, sales tax, professional fees, and contingency. Changes apply immediately.

All Plans

Low / Avg / High Ranges

Every line item carries three cost points — so you can present a defensible range rather than a single number that's easy to challenge.

All Plans

Saved Estimate History

Every estimate saves automatically. Load any previous property, compare estimates across a portfolio, and track how scope changes affect the total.

All Plans

2025 Tariff Adjustments

Import tariffs on FF&E are built in as a separate reimbursable line — the correct methodology for volatile FF&E pricing in 2025.

All Plans

Branded PDF Export

Export a clean, professional estimate report with your branding — ready to send to owners, lenders, or share in a deal memo.

Pro & Enterprise
// the data

Industry-standard cost data. Not guesses.

Every number in PIPGURU comes from the same proprietary cost database used by leading hotel architecture and design firms — built from real project experience across hundreds of US hotel renovations, updated annually.

The same proprietary cost database consultants charge $10,000 to interpret. PIPGURU puts it in your hands in minutes.

6
Hotel tiers: Economy through Luxury
200+
Line items with low / avg / high costs
2025
Current data — updated annually
66+
Hotel brands across 8 flag families
"

What used to take two weeks and a $10,000 consultant fee now takes twenty minutes before our acquisition call. We've used it on every deal this quarter.

Asset Manager · Regional Hotel Management Company

Early Access

Get early access to PIPGURU.

Join the waitlist and be first to know when we launch. Beta testers get their first year free.

No spam. We'll only contact you about PIPGURU access.

// pricing

Simple pricing. Pays for itself on the first deal.

A single PIP cost estimate from a consultant runs $5,000–$15,000 and takes 2–3 weeks. PIPGURU Starter is $99/month — run unlimited Gut Checks and Deep Dives.

Single Estimate
$25 one-time

For a one-time PIP cost check.

  • 1 Deep Dive estimate
  • All 6 hotel tiers
  • PDF export
  • No subscription required
Buy one estimate
Starter
$50 / mo

For individual owners and occasional deal analysis.

  • Gut Check estimates — unlimited
  • 5 Deep Dive estimates per month
  • Midscale, Upscale, Upper Upscale
  • Brand auto-classification
  • Saved estimate history
  • Economy & Luxury tiers
  • Team accounts
Get started
Most Popular
Professional
$100 / mo

For asset managers and consultants across multiple properties.

  • Unlimited Gut Checks & Deep Dives
  • All 6 tiers including Economy & Luxury
  • Actual SF inputs per area
  • Branded PDF export
  • Saved estimate history
  • 2025 annual data updates
  • Team accounts
Start free trial
Enterprise
$200 / mo

For management companies with a full portfolio of properties.

  • Everything in Professional
  • Up to 5 team seats
  • Portfolio comparison view
  • Custom PDF branding
  • Priority support
  • Dedicated onboarding
Contact sales
Supported brands include
MarriottHiltonIHGHyattWyndhamChoice Hotels+ 60 more →
// faq

Common questions.

Things asset managers and consultants ask before their first estimate.

// get started

The next PIP that lands, you'll have an answer by lunch.

No consultant. No waiting. No $10,000 invoice. Just a defensible estimate in five minutes.

Not ready yet? Join the waitlist →

No credit card required · First estimate free · Preliminary estimates only — always develop a project-specific budget before commitment